PAID SEARCH Google Ads Specialist

You can be certain that when you use Advantage to set up a Google Ads account for your business you will be dealing with an experienced Google Ads Specialists focused on delivering measurable results.

Founder Bridget McCracken has a wealth of digital experience and knowledge from working as a marketer for over 14 years across a range of digital channels, and choosing to focus as a Google Ads Specialist has enabled her to fine tune her skills in this area. Combine with an understanding of the whole digital landscape, Bridget is able deliver a balanced Google Ads strategy that will work towards achieving your businesses overall marketing goals and objectives.

Strategy, Management, optimisationS, ANALYSIS & inSightS

Advantage can be involved in part of your Google Ads set up and management or can take control of the whole process from strategy development to account management, optimisations and the delivery of monthly performance results and insights.

If you already have a Google Ads account which needs an overhaul we are able to undertake a performance audit to clean up your account and uncover hidden opportunities, or if you’re new to Google Ads and have the time to give it a crack yourself we can assist with set up and coaching to get you off the ground running. Enquire about out packages today.

Fast, Flexible, Fuss Free & Affordable

As a small business, Advantage can get your Google Ads up and running in no time. Advantage takes the time to evaluate and carefully consider the best available Google Ads services and strategies in order to squeeze out every last ounce of value and give your business a competitive edge. There are no fancy agency fees either.


  • Paid Search Engine Advertising

  • Banner Display Advertising

  • YouTube Advertising

  • Mobile Advertising

  • Remarketing

  • Conversion Tracking (Customer Journeys & Website Engagement)

  • Google Analytics (Set Up, Reporting & Insights)

Please don’t hesitate to enquire if you have any queries about our services.



Prior to working with Advantage we had no real gauge as to how effective our Google Ads campaigns were in generating leads for our business. When Bridget took over our account a new strategy including conversion tracking was set up and we were finally understand the true value delivered by this powerful marketing tool.

Having Advantage run our Google Ads campaigns has consistently kept our business visible online and our phones ringing in a very competitive NZ finance market.

The monthly reports we receive are professional, timely and insightful and Bridget is always looking ahead and providing recommendations as to where changes can be made for improvement.
— Martyn Reesby, Spinnaker Capital Limited
My name is Patrick Dodd and I am a Lecturer, Academic Leader and oversee all of the Digital Marketing courses at Unitec. In semester 1, 2017 I had the pleasure of working with a group of students in the Google Certified class that are quite possibly the best student team that I have ever taught.

Bridget McCracken was one of the four team members. As in previous semesters, the student teams competed in the Google Online Marketing Challenge (GOMC), an international competition that has seen over 120,000 students and professors from almost 100 countries have participated in the past 10 years.

Bridgets team orchestrated an exceptional Google Ads campaign and produced an impeccable post campaign report. As a result, their team was a Regional Semifinalist in the Asia Pacific Region and the top team from New Zealand and Australia
— Patrick Dodd, Lecturer and Academic Leader at Unitec